Shades of Silicon Alley: The Day Traders Rise Again
June 20, 2004
By ERIKA KINETZ
EIGHT rows of men sit facing north, shunning the morning sun in favor of
watching the pulsing computer monitors lined up, three to a man, in front of
them. Occasionally, the hush is broken by the thump of a fist and a muttered
profanity.
These men are not video game fanatics. They are day traders, at work one
recent morning at the Fifth Avenue office of the Schonfeld Group.
Day traders, that species of investor who tries to profit from short-term
movements in stock prices over a few days, hours or even minutes, were a
fixture in the city in the late 90's. But when the market tanked, their
dreams of riding the soaring Nasdaq to a life of affluence - preferably on
their own private island in the Caribbean - vanished. Chastened, they went
back to their jobs as construction workers, teachers, pharmacists and mail
carriers.
Now they have returned. Although the number of day traders is nowhere near
what it was at the height of the dot-com bubble, defectors have gradually
started to return, thanks to the relative strength of the market over the
last 18 months. This is especially true in New York, where the beating of
Wall Street's heart may be louder than anywhere else in the country and
where day traders, now strewn across the globe, first captured the popular
imagination in the mid-90's.
With the renewed interest comes the individual spirit of these "active"
traders, a term many of them prefer so as to distance themselves from the
excesses of the 90's.
"What is risk in life?" asked Gene Bonnano, who worked for I.B.M. for 22
years before becoming a full-time trader three years ago. "Working for Enron
and having your pension taken away? Working for a big corporation like I did
and not being able to spend time with your family?"
A growing number of people seem to be thinking the same way. In February,
about 5,100 people attended the International Traders Expo, a show catering
to active traders at the Marriott Marquis in Midtown, up from fewer than
3,900 last year.
Trading is up at many local brokerages, too. Track Data, a brokerage based
in Fort Greene, Brooklyn, that is geared to high-volume traders, reported a
15 percent jump in trading by individuals so far this year. And Schonfeld's
500 individual traders are buying and selling 35 million shares a day, up
from 20 million this time last year.
Critics say such trading is basically gambling; on its Web site, the
Securities and Exchange Commission warns investors, "Day trading is
extremely risky and can result in substantial financial losses in a very
short period of time."
Parts of the industry have been rife with abuses, and some have been the
targets of legal actions by the government. But, in addition to offering the
independence that day traders typically desire, advocates say day trading is
safer than long-term investing and is an easy field to enter. All someone
really needs to start is a chunk of cash, time and a willingness to learn.
Today's day traders tend to be a little older and a lot wiser than those of
the late 90's. Cary Gruber, an apple-cheeked man with perfect white teeth,
has been trading his own account full time at Schonfeld since 1998, when he
quit his job as a broker. Mr. Gruber, like other survivors of the dot-com
years, has become more methodical, arming himself with innumerable charts
and filters, a daily game plan and a lot of discipline. Unlike his wife, he
has no aspirations to work on Wall Street. "It's not that glamorous over
there," he said. "I control my destiny. I love that."
Peter Kaplan, who makes his living both by trading and by teaching traders,
works from his home, a spacious, newly renovated apartment near Gramercy
Park. A sandy-haired 36-year-old with a goatee, Mr. Kaplan listens to
electronic trance music while he works. "It keeps me jacked up and focused,"
he said from his perch in front of three flat-panel monitors plastered with
financial data.
His profession is very different from the one he intended to pursue. After
graduating from Skidmore College in 1990 with a degree in English, Mr.
Kaplan spent five years working on a novel. The book was never published,
but he managed to make a tidy living from his stock-trading hobby. His
father, who works for Bear Stearns, was proud - sort of. "He wanted to see
me put on a suit and tie and go get a job," Mr. Kaplan said.
IN 2000, he decided to get some education to help him beat the brewing bear
market. After taking an intensive weekend course, he sat his wife down and
told her: "Honey, we're going to be millionaires! Pull out a map and pick
out an island!"
That didn't happen. In fact, with $400 to $500 a day in trading fees, he
started losing substantial money. It took him more than two years to unlearn
his fast and furious trading habits and to develop his own philosophy. These
days, he works more slowly and steadily, and is obsessed with charts.
One of his students, Stan Raj, divides his time between the buildings he
manages in Staten Island and his home trading office there, where he is
equipped with four monitors and a cable modem. "I'd much rather trade than
anything else," he said. "There's freedom involved. You can do it from
anywhere in the world. All you need is a computer. No boss. No employees."
Still, making it as a day trader is tough. The show at the Marriott Marquis
closed with a live trading duel, conducted with fanfare under four large
chandeliers. Two men, both in gray, both balding, sat before laptops. Behind
them, on two large screens, sell orders ticked by in red and buy orders in
blue. There was no sweat, no blood, no tears - just a steady stream of
numbers.
During the duel, those present discussed practical issues surrounding the
profession. "How much money should you make your first year?" asked Scott
Kohl, who is the head trader at Alaron Trading Corporation and who provided
steady narration during the electronic duel. His answer: "Have enough left
over so you can start your second year."

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